25 February 2010

Everywhere: Theory

When I received Theory's new lookbook recently, I knew they had turned an aesthetic corner. Of course, I've always leaned on their pieces as wardrobe basics, but their new website and its contents is anything but.
Theory.com is now completely e-commerce and they've done something brilliant by enlisting a slew of super-talented, and varied stylists to come up with their versions of perfect looks using the spring collection. On the site you can click on names like former Vogue staffer Kate Young and Elle's former style director, Isabel Dupre, and it will take you to the looks they've pulled together, all of which are totally chic. To make it even easier, simply click on Shop This Look, and you can buy away.

Photos courtesy of Theory.

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